1 ASSIGN ROLES
Reach out to your colleagues and create an event team. Assign roles such as marketing coordinator, operations manager, sales/promotion team, and event task manager. Distributing the work involved with event planning will allow everyone to have ownership, which will produce a well-developed event.
2 SET GOALS
Meet with those involved in planning your event, along with your Chevron Business Consultant. Develop a series of measurable goals for your Delo Truck event. Examples include a specific percentage of increased business, or a meeting with key prospects.
3 ESTABLISH VIPs
Delo Truck events are a great way to show appreciation to your current customers, while seeking out new prospects. Establish VIPs for your event and offer them a special gift for coming out. Develop separate invites for these VIPs, or let them know about the gift with a follow-up phone call.
4 EVENT DETAILS
Successful Delo Truck events usually last 4 hours. In combination with Delo Truck tours, it’s a great idea to add other aspects to your event that will keep your guests engaged and provide an atmosphere of fun and business. The possibilities with a Delo Truck are endless.
- Provide lunch or snacks for your guests
- Schedule a Chevron trainer, or provide a guest speaker from your company
- Feature a local celebrity or live band
- Raffles for small gifts or Delo products
- Utilize a public address system to make announcements
- Place staff inside the Delo Truck and around the event space to encourage guest conversation and participation in the tours
5 GET THE WORD OUT
When it comes to promoting your event, don’t be afraid to expand your horizons and various types of media. Print invites, e-mail blasts, and ads in local association newsletters are a few. Graphic design resources are available from Chevron when your event is confirmed.
6 REMIND YOUR INVITEES
Day to day business can get hectic. Last minute reminders a few days before your event can result in a positive turnout and appearances from those special customers. Involve the sales team, split up the guest list, and take an hour to reach out by phone and emails.
7 INCENTIVE TO STEP INSIDE
The Delo Truck is an 80-foot, rolling educational experience which provides valuable information to help your customer’s bottom line.
Offer an incentive, such as a special raffle or promotion, for only those that take a tour. Be sure to place this designated area at the exit of the truck.
Have your guest fill out a survey at the end of the tour. The completed survey will be entered into a drawing after the event.
Give them a reason to see you again. Provide a coupon after their tour for a free service, next time they stop in your shop.
8 GIVEAWAYS & LITERATURE
Promote Delo and your company long after the event. From koozies to keychains, giveaways are a great take home for all of your attendees. Literature is a valuable sales tool that will provide your guest with product information which they can continually reference.
9 CAPTURING ATTENDANCE
It’s important to know who came to your event. Set up a registration area at the entrance/exit of the Delo Truck. Utilize two laptops or iPads and an Excel spreadsheet to capture the names and contact information of your attendees. Highlight or specially mark prospects.
One of the most important tasks is the follow-up. A personal phone call, or even a quick email, after your Delo Truck event will go a long way. Create a plan for accomplishing this a few days after.