1 ASSIGN ROLES

Reach out to your collegues and create an event team. Assign roles such as marketing coordinator, operations manager, sales/promotion team, and event task manager. Distributing the work involved with event planning will allow everyone to have ownership, which will produce a well-developed event.

DALLAS, TX - AUGUST 25:  Display of Chevron's new DELO truck at the 13th annual Great American Truck Show in Dallas, TX, on Thursday, August 25, 2011.


2 SET GOALS

Meet with those involved in planning your event, along with your Chevron Business Consultant. Develop a series of measurable goals for your Delo Truck event. Examples include a specific percentage of increased business, or a meeting with key prospects.

DALLAS, TX - AUGUST 25:  Display of Chevron's new DELO truck at the 13th annual Great American Truck Show in Dallas, TX, on Thursday, August 25, 2011.


3 ESTABLISH VIPs

Delo Truck events are a great way to show appreciation to your current customers, while seeking out new prospects. Establish VIPs for your event and offer them a special gift for coming out. Develop separate invites for these VIPs, or let them know about the gift with a follow-up phone call.


4 EVENT DETAILS

Successful Delo Truck events usually last 4 hours. In combination with Delo Truck tours, it’s a great idea to add other aspects to your event that will keep your guests engaged and provide an atmosphere of fun and business. The possibilities with a Delo Truck are endless.

  1. Provide lunch or snacks for your guests
  2. Schedule a Chevron trainer, or provide a guest speaker from your company
  3. Feature a local celebrity or live band
  4. Raffles for small gifts or Delo products
  5. Utilize a public address system to make announcements
  6. Place staff inside the Delo Truck and around the event space to  encourage guest conversation and participation in the tours

 

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5 GET THE WORD OUT

When it comes to promoting your event, don’t be afraid to expand your horizons and various types of media. Print invites, e-mail blasts, and ads in local association newsletters are a few. Graphic design resources are available from Chevron when your event is confirmed.

 


6 REMIND YOUR INVITEES

Day to day business can get hectic. Last minute reminders a few days before your event can result in a positive turnout and appearances from those special customers. Involve the sales team, split up the guest list, and take an hour to reach out by phone and emails.

 


7 INCENTIVE TO STEP INSIDE

The Delo Truck is an 80-foot,  rolling educational experience which provides valuable information to help your customer’s bottom line.

Offer an incentive, such as a special raffle or promotion, for only those that take a tour. Be sure to place this designated area at the exit of the truck.

Have your guest fill out a survey at the end of the tour. The completed survey will be entered into a drawing after the event.

Give them a reason to see you again. Provide  a  coupon after their tour for a free service, next time they stop in your shop.

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8 GIVEAWAYS & LITERATURE

Promote Delo and your company long after the event. From koozies to keychains, giveaways are a great take home for all of your attendees. Literature is a valuable sales tool that will provide your guest with product information which they can continually reference.


9 CAPTURING ATTENDANCE

It’s important to know who came to your event. Set up a registration area at the entrance/exit of the Delo Truck. Utilize two laptops and an Excel spreadsheet to capture the names and contact information of your attendees. Highlight or specially mark prospects.


10 FOLLOW-UP

One of the most important tasks is the follow-up. A personal phone call, or even a quick email, after your Delo Truck event will go a long way. Create a plan for accomplishing this a few days after.